History of FELLA-Werke GmbH

Unternehmen / Unternehmensgeschichte

The name FELLA has been a byword for innovative agricultural machinery from Franconia for over 90 years. FELLA-Werke GmbH of Feucht near Nuremberg currently holds a top position in the demanding crop harvesting machinery sector. With a comprehensive range of drum and disc mower units, tedders and rakes, FELLA is in an excellent position to enjoy sustainable growth on the world market. Since early 2011, FELLA has been fully incorporated into the AGCO Corporation and will continue to drive forward the specialisation of harvest technology for them. The Feucht site, near Nuremberg, has therefore immediately become AGCO's centre of excellence for green forage harvesting in Europe.

 

 

An overview of our history:

 

 

1918    

Founding of Bayrische Eggenfabrik AG in Feucht

1921  

The brand name FELLA is created, derived from the Egyptian word "Fellache" (= farmer)

1923  

Ploughs and front carriages are incorporated in the product range

1932  

Introduction of grass mowers, hay tedders, horse rakes and reaper-binders to the product portfolio

1953
 

 

FELLA brings its first conditioner with tine rotor to the market. It is awarded with the große Bronzene Preismünze (great bronze medal) by the DLG (German Agricultural Association)

1954  

With the Jupiter, FELLA brings an automatic, powerful combine harvester to market

1968  

Introduction of swathers to the product portfolio

1980  

Specialisation of products for green forest harvesting

1989  

Concentration on the core competences of construction, assembly, sales

1997

 

The principle of the four "self-controlling factories" is introduced. Two years later, it is awarded with the International Best Factory Award.

2000  

Investment in the "new" FELLA (new building, restructuring)

2004  

Takeover of FELLA by Argo, FELLA becomes a 100% subsidiary of Laverda

2007   

Argo and AGCO conclude a joint venture, each with a 50% share, FELLA becomes a part of both companies

2011    

100% takeover by AGCO: FELLA becomes the competence centre for green forage harvesting of AGCO in Europe

 

 

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